Breaking the Spell

Witchcraft isn't fringe anymore—it's everywhere. Recent data reveals that millions of Americans now identify as Wiccan or pagan, representing a 30% increase since 2014. On TikTok, #WitchTok has exploded to over 45 billion views, with teens and young adults posting spell tutorials, tarot readings, and "manifestation" rituals. 

From Harry Potter's 600 million books sold to <em>The Chilling Adventures of Sabrina</em>, from Taylor Swift's "Willow" music video to celebrity crystal collections, witchcraft has been repackaged as empowering, nature-based spirituality.

But what if the "ancient wisdom" you've been sold is actually a modern invention with a dark origin? What if the chains feel like freedom until you can't break them?